Getting Paid To Drive
by: Jeffrey Strain
There seems to be a never ending fascination to the
notion that some people get paid to drive their cars.
While it is true that a few lucky people are able to do
this, the entire field of paid to drive opportunities
has changed dramatically over the last few years.
The get paid to drive concept was at the height of
its popularity during the Internet bubble of the late
1990s. Roadside advertising was near capacity leaving
the many companies that wanted to advertise their
service or product to those driving in their cars
without a place to do so. At this time, billboard and
other traditional advertising space along busy roads and
highways was severely limited and prices for such space
was rising fast.
One solution to this advertising shortage was
addressed with car wraps. Basically, the advertiser
would wrap their advertisement around a car (instead of
on a billboard) for everyone to see. This way companies
could advertise their products or services to reach
people driving along the roads in areas where they
couldn't get advertising space on billboards.
The car wrap gained popularity through the 1990s when
traditional billboard advertising remained tight, but
when billboard advertising softened in the late 1990s,
this took a heavy toll on the car wrap advertising
companies. Today, only a fraction of those that were
once in business remain so.
Most car wrap companies that remain have had to
reinvent themselves as niche advertisers for specialty
campaigns and that is where they remain at this point.
For certain advertising campaigns, the auto wrap still
has an appeal of being different than typical
From time to time there will be a company that is
looking for a unique advertising campaign, and the auto
wrap can offer a cost effective way of getting their
brand name out there. In this case, a company would
"rent" space on individual private citizen's cars. In
return for letting the company "wrap" the car with their
advertisement, they'll compensate the car owner with a
monthly payment. The payment can be as high as $400 a
month for a full car wrap and lesser amounts for a
partial car wrap or a window wrap.
The catch is that there are far more drivers wanting
to be paid to drive than advertising campaigns
available. If you don't drive a lot of miles (typically
over 800 miles a month) or live in a highly populated
area where the advertisement will be seen by a lot of
people, your chances of being chosen are slim.
While the chances of getting paid to drive today are
not very good, they are still better than playing the
lottery. If you believe your car and location would be
desirable to advertisers, it could be worth contacting
auto wrap companies directly to see if you can get on
their list. If you are lucky and do get picked, you will
significantly reduce your driving expenses with little
effort on your part.
|About The Author
(c) Jeffrey Strain - For more information on auto wraps and getting
paid to drive (including scams to watch out for)