There is more to the word
folder that those little icons that clutter your
computer desktop. Not very long ago all anyone
understood by the word was a container for
important papers that was built from cardboard,
paper, plastic or even leather. Though we still
use them, these real folders are largely
neglected. They deserve a second thought however,
since you can use them to get your product or
company better known.
Here is an example - say you are hosting a
conference or large meeting, what do you think the
guests are going to do with the papers and cards
that form the basis of the meeting? On one hand
they could use a simple, uninspiring but cheap
foolscap pouch that you bought in boxes of 500 at
a discount store... On the other hand you could
furnish your delegates with a customized wallet,
smartly printed with your company or product name
and a message. This option can be a well priced
route to getting your message right at the front
of everyone's thoughts both during the conference
and for a long while afterwards.
There is a wide variety of choice available
when thinking about custom printing folders. You
can do more than print your logo on the side. Due
to the flexibility offered by the Internet market
you can get something designed at a really good
price. It is true that the customer has a lot more
power due to the availability of suppliers on the
Internet. Choosing between companies from all over
means the competition is hotter. This has meant
more than just prices being tightly controlled -
also it has encouraged an increase in tailor made
products.
Another advantage of using these Internet
companies is that for any of the printed products
they process, folders in this example, you are
able to create your design online. This process
normally takes the form of making choices about
style from the templates on offer to which you
then add your text. If you want to upload
particular electronic images of your own like a
photo or your logo, this is possible in many cases
too.
If you want to make the most of the marketing
chance offered by giving out folders at
conferences or with any information you choose to
give away, then you should look to get a decent
quality product. A flimsy bit of card that is
folded into shape will probably not last the day.
Instead you could find a well made plastic folder,
or even one of those made with plastic backed
fabric. They will cost a bit more, but you will
find that they are used for a long time, and this
means increased exposure for your message.
Though Internet services often offer most
flexibility and the best prices, you will probably
want to see some samples before you commit to a
large order. This is usually quite easily
arranged. The great thing about online printers is
that they are just the front end of a real
business - there is nothing virtual about printing
ten boxes of folders! This means that you can
almost always find a telephone number that allows
you to dial up and speak to a salesman who can
send out samples and offer some advice. In this
way you will leave clients and attendees at your
events with a tangible reminder of what you are
offering.
