A business without succes in some degree is not good. Succes comes from either growth in the number of customers or in the numbers of sales you do per customer. Business Intelligence can assist a company to gain new customers and keep hold of old ones. And by keeping old customers longer time you earn more money from them because of more sales to them.

Business intelligence can be shortened to BI. A definition of business intelligence is that it is a method of collecting information on your business. Information is enhanced into knowledge. Business Intelligence can present every business a precise idea of its customer’s requirements. Businesses that have huge amounts of information about their customer’s can take action upon that information. Businesses implementing BI add knowledge and understanding of a customer’s desires and decision-making process. Also the financial, cultural and technological trend of the customer is revealed. By using businesses intelligence, businesses choose either short term or long goals. BI helps a company accomplish those goals.

The idea behind Business Intelligence

The idea of business intelligence is to know your own strengths and weaknesses, and the strengths and weaknesses of your competion as well. Simply understanding the customer is not sufficient. BI is the method of gaining information about every element of your market. This is the fundamental idea in today’s business intelligence. Companies must know themselves better than their competitors, and they must know their competitors better.

Business Intelligence Tools

A company using business intelligence has to accumulate a huge amount of information. BI tools can help businesses sort out, store and even bring together business data. Some data tools are data modeling, data mining and data warehouses. Using data tools helps to progress the effectiveness of business intelligence. At the same time as data tools are used for organization, Online Analytical Processing (OLAP) is used in the analyzing process. OLAP is usually referred to as plain analytics, which is based on the hypercube dimensional analysis. A vendor can help your business with business intelligence as well. They provide the business intelligence tools and support needed for a successful implementation of the business process. And something important, support.

Business Intelligence final word

The better a business understand its market, the more successful that business can be. Businesses that have as totalunderstanding of what their customers need and want will be better able to work out successful strategies and implement successful processes to make their business prosper. Business intelligence is the path that businesses can take to accomplish their goals, which can be both short-term and long-term.

Some may question on the ROI of business intelligence. There is no doubt that, if a company ends up getting hold of numerous customers, and retaining existing customers as a result of business intelligence, then it will be a positive ROI. Business intelligence, if implemented right and professionally, will help your business.