CCN Business Newsletter

             

          Publisher:  CCN                      Volume Number:  I                                 Issue Number:  1                     Date: 2/13/2010

 

 Millionaire Maker

Avertising Pitfalls

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AdSense - Avertising Pitfalls and Alternatives


By: Rolfe H. Green






Article I - Adsense

AdSense, since its launch in mid-2003, has been a boon to web-publishers world-wide, allowing them to display a wide-array of advertisements that are relevant to the content of the site.

And for each click on the advertisement made by a visitor, the web-publisher is suitably compensated - from .01 to $1.00 and more per click. Several web-publishers have joined this bandwagon and there are many individuals earning from $1000 to $5000/month, with the exceptional ones pulling in $15,000-$40,000/month.

There are many good information sites about succeeding with Adsense on the web, and some excellent forums (webmasterworld.com, digitalpoint.com to name the best).

There are however some open issues with AdSense:

1. Click Fraud: Click Fraud occurs when some web-publisher fraudulently clicks on advertisements displayed on his or her own web-site, or automates this clicking process through a software program. Because of the increasing prevalence of this ty pe of fraud, has become stricter - and has inadvertently kicked some legitimate web-publishers out of this program.

2. Ad Blocking: Some offices and similar work-environments are now actively blocking AdSense advertisements from showing on their browsers. has responded with server side publishing of ads for some large web-publishers. It is too early to tell if this trend of Ad Blocking will rise and seriously affect the number of impressions of Ads and corresponding income potential for web-publishers.

3. Poor Quality Websites: Owing to the low barrier of entry for web-publishers to display AdSense advertisements, several poor quality websites now freely display ads. This does not always please the advertisers, especially if their advertisements show up on adult or hate sites. The complaints have been consistent, but so far no particular action has been taken to raise the barrier to entry. This may happen in the future.

Of these, click fraud remains the l argest, imminent issue facing AdSense, and the possibility for any web-publisher to be effectively barred from participation remains the biggest single point of failure for this system. Fortunately, alternatives do exist for web-publishers.

1. Yahoo! Publisher Network - Yahoo! has introduced its own equivalent program for web-publishers, the Yahoo! Publisher Network. This program is still young but maturing rapidly. You can participate in both the Yahoo! and programs simultaneously if y ou get approved for both.

2. If you have a reasonable amount of traffic and page views already, then ad-brokers such as BurstMedia, FastClick (now merged with ValuClick), Chitika, Kanoodle, AdBrite and so forth are available for displaying advertisements.

3. CPM (Cost per Thousand Impressions) models of advertising with banner ads, or page sponsorships continue to play a significant role in the web-publisher's world.

4. If you are careful to collect e-mail addresses from visitors and deve lop a weekly e-zine, e-zine advertising remains a good option (once you have more than 1000 members on the list)

5. Affiliatships remain an important threat to AdSense. Well-written content on a website often brings good return traffic. However, this traffic is often interested in reading the content, rather than clicking on an advertisement. The content on the site is now acting effectively like an affiliate for the ads that do show up on the site. But real affiliateships pay much more than w hat a AdSense advertisement would. is becoming more sensitive to this by also tracking the conversion rate from a given website, and may potentially start serving higher paying, higher quality ads at those sites.

Thus, as a web-publisher and a smart business-person, do not rely on only one source of income, even if you follow an advertisement model. Keep the doors open to multiple sources of income.

Copyright 2006 Character & Wealth LLC

Shri V. Srikanth is a member and author of several articles at Character & Wealth, an online community of wealth building practitioners dedicated to bringing total financial freedom to its members in under ten years. You can contact Shri at shri@characterandwealth.com, http://www.characterandwealth.com

Article II - Free Advertisements

One of the reasons that people have difficulty
with marketing online is that they do not avoid
the pitfalls.  A main pitfall is found in 'free
offers'. 

What happense is this:  You receive counteroffers.
People make 'free' counter offers that suggest
you can sign up free to make money.  People assume
that they can make something for nothing.  That is,
if they do nothing, they assume someone else or the
'system' will do it for them.  So, when you receive
counter offers, especially from people who are not
making any money themselves, you receive an offer
from someone who expects YOU to make money for them. 
That is because they are not doing anything with it
themselves.  It's 'free', costs nothing supposedly,
and there is no money involved!  That's misleading.

Yes, you can make alot of money online, but not if
you are making it for someone else!

The second pitfall is to become involved in programs
that cost too much or offer very little profit...
Usually that is what is behind the so called 'free
offers'.  You eventually end up paying too much for
programs that usually offer at expensive prices what
can be obtained free elsewhere.

Hence, get into Basic Training.  Learn what to do!
Find out how to deal with these 'pitfalls'.  It is
important to know exactly what to do in a successful
business like EZ Wealth Solution.  We make money
whether or not people fail, because we know what to do! 
We train for results!

People who enroll in programs 'for free' have low
expectations.  That is a cheap way to start a business.
Consequently, they do not care about it, or spend any
time working at it..  People generally do not really
expect to make any money in a free program - they
expect someone else to do it for them!
 
So, they usually do not make any money, or invest any
time in it.  Unless people actually invest money, time,
and effort in your program, they are not going to make
any money!  Unless people commit themselves in a meaningful
way to earn the necessary cashflows. On the other hand,
when they see that actually money is involved, and it
costs something to commmit to the business, or qualify,
they value it more highly, spend time at building their
business, and they work at it successfully, when they
have a good team that's doing likewise.  That is called
networking - building your business one person at a time!

Rolfe H. Green
The Computer Consulting Network
rolfe@greensmachine.us
http://greensmachine.us
Skype ID: comconet

 

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