Email Marketing 101: Did Your Email Message Grab My Attention
by: Joan Pasay
I have an interesting morning work routine. It’s sort of like a game really.
I call it - “which Email Marketing messages will I read today and which Email
Marketing messages will I delete without reading?”
or
Did Your Email Message Grab My Attention?
I have to play this game because if I read every Email Marketing message I
received I would never be able write in this blog, attend to personal hygiene or
do anything else for that matter.
So how does the game work?
It is pretty simple really. There are only three rules.
1. Scan the SUBJECT lines of emails in your inbox and see which Email
Marketing messages grab your attention.
2. Only open the Email Marketing messages that grabbed your attention.
3. Delete the Email Marketing messages that didn’t grab your attention.
After playing the Did Your Email Message Grab My Attention? game the other
day I wondered if anybody else plays this game too?
I asked around and found out that everyone else I knew played Did Your Email
Message Grab My Attention? as well!
I was so happy!I thought I was the only one!
Maybe there was an opportunity to issue a board game or a game-show called:
"Did Your Email Message Grab My Attention?"
My mind exploded with ideas on how I could market this new game that already
had such a wide player base.
After about 10 minutes of getting quite high on my own ‘Did Your Email
Message Grab My Attention? game distribution euphoria’ my kettle started
whistling and I was suddenly jolted back to reality.
I thought of all the poor little email marketers that had spent so much time
and effort on constructing the email messages that I was playing my game with.
Was I being heartless?
How could I take something like an Email Marketing message and turn it into a
game?
I pondered my behavior long and hard and then thought…
Wait a minute!
I gave these companies permission (in most cases) to email me. I did not tell
them I would open and read every message!
I quickly re-entered my ‘Did Your Email Message Grab My Attention? game
distribution euphoria’.
I’m already one step ahead of the competition!
My market research indicates everyone is already playing the game
(unofficially) so I know I there is a good chance my ‘official version’ will
sell like hotcakes!
About The Author
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Earn good karma, forward this article to everyone you know who has an
email address.
Copyright Joan Pasay - 2005 |
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