Email Marketing: Affordable Internet Marketing Technique
by: David Riewe
Email marketing is labeled as a killer method when it comes to effective
low-cost Internet marketing endeavors. This is because it is the most
widely-used and has the best reputation in bringing targeted traffic to
websites. It is used to stay in touch with your customers or prospective
customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a
plain announcement, and sending that to as many targeted recipients as possible.
However, there's an ideal way of going about it. Email marketing is not just
about writing any email that you will be sending to anybody. To clarify that,
here are some simple tips in doing email marketing the best way possible.
1. Join the "Can Spam" campaign.
Email marketing is not at any rate tantamount to spamming. You are not
supposed to send information that your email list will not have any valuable use
for.
2. Make your email list open it.
Your email might get lost together with the hundreds of emails that inbox
owners are confronted with everyday. Improve your subject line by using extra
white space creatively, adding text symbols, starting each word with a capital
letter, asking compelling questions, not making any unbelievable claims, and not
using the word FREE.
3. Keep it real.
Not including any too good to be true statements is not only applicable to
your subject line. Your email content must never embody any promise your
business can't keep. Make your offer genuinely of value to your recipients.
4. Don't go too low.
If you inform your customers regarding discounts, minimal discounts are not
that effective compared with substantial discounts. But never offer discounts
that are lower than your profit. It will defeat the purpose of this email
marketing effort.
5. Make it eventful.
It's not about contradicting the advice that you should keep an email short
and sweet. This tip is on including seminars, conferences and other events in
your email. Businesses that require training benefit much from this method. With
these RSVP-requiring emails, repetition is important. Just make sure that an
ample interval is considered before sending out a reminder email.
6. Post news.
Sending newsletters and postcards provides useful information for your
subscribers. These are the best forms of reaching out to your customers or
prospects. You should keep the information short, simple and direct to the point
for this feat to be effective.
With these simple ways of going about your email marketing endeavor, your
business will prosper in no time.
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