How to Use Email Marketing To Build Your Entire Online
Business
by: Keir Smith
Let me ask you a quick question....
Do you know what is the most effective way to use email?
C'mon...think really hard on this one...
Don't know the answer?
Actually it doesn't really matter...because I'm going to share with you 3
really simple and easy ways to use your email to build a profitable business
completely online using nothing but your email list...
I see you like this already...
In fact these 3 simple solutions will answer some of the most common
questions that I'm generally asked about email marketing and that you can begin
using immediately.
So without further ado....
Tip 1. Invitations
Do you know of seminars, conferences, or any other special events your
customers would be interested in? Extend them an invitation and you can subtly
remind them of your presence.
Tip 2. Follow up. Once you make a contact it can take up to 7 reminders or
more before that person will purchase from you. Email marketing is the perfect
way to send reminders and follow up pitches without being annoying.
Tip 3. Staying in touch.
With email marketing you can send brief emails every couple of weeks or every
month just to keep in touch with your customers. These emails can include
anything from special offers, to invitations, to articles.
Bonus tip =
Tip 4. Special offers.
If you were to simply offer special discounts and coupons on your site,
people would only know about them if they decided to pay your site a visit. But
with email marketing you can notify people every time you have a sale, or offer
them discounts and coupons that will draw them back to your site.
Your not quite finished yet....
I've got a few more helpful tips that you can also begin using right away.
I know, I know....you want to know the answers to questions like:
Should you use html or plain text?
What's the easiest way to get your customers to subscribe to your newsletter
or ezine?
Or why you should never sell your product in your newsletter..
Tip 5. HTML or plain text?
Response rates for html newsletters are generally higher than plain text, and
graphics and colors tend to make the publication look far more professional. The
downside is that html is much slower to download, and some email providers will
screen out HTML email.
Tip 6. Provide an incentive to subscribe.
Advertise the benefits of receiving your newsletter to get customers to sign
up for your newsletter, such as helpful tips, informative content or early
notifications of special offers or campaigns.
Another way you can get people to click on the subscribe button is by using
what I like to call the "Sports Illustrated Offer"
Yep, I picked this one up from the sports illustrated magazine offer where
they sell you the enticing free gift first. Then they briefly mention that the
only way you can get this free gift is through a subscription to S.I. Then it's
back to selling that free gift. The idea is that the free gift is more valuable
than the magazine itself.
Here's how you can use this idea in your business.
If you feel like the product or service your offering doesn't hit your
customers hot buttons, then you need to find and offer them a really desirable
product or service, and make that your selling point. And in order to get it
they will have to purchase your secondary product or service.
We're almost through...
I've got one last tip that I saved for last that's sure to make this article
well worth reading. You'll learn exactly what you need to do to get your
newsletter read.
Tip 7. Don't just sell your newsletter.
Many studies suggest that email newsletters are read more carefully when they
offer information that is useful to the customers lives rather than merely
selling products and services. Helpful tips, engaging content and humor are
often expected to accompany email newsletters.
So you've just read through 7 powerful tips that you can put to use in your
business starting today, the only question left is can you put all of these tips
together to maximize your businesses profits?
© Copyright 2005 by Keir Smith
About The Author
Keir Smith is the creator of the 100%, totally FREE, ecourse "Email
Strategies Explained" a no holds barred explanation of how to use email
marketing to build an entire business online. This course is free for a
limited time only. To get your free subscription send an email to
mylistprofits@geresponse.com.
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