It's easy to find a real
estate agent. Just put a for sale sign in the yard
and wait for the phone to ring. The question is, how
do you find a GOOD real estate agent? You can start
with newspaper.
Pick up the Saturday or Sunday paper - whichever
day they have all the homes for sale in your area.
You can also collect a few real estate guides to
look through. Browse the listings to find properties
similar to yours. If you are selling a cabin, you
want to look for cabins for sale. If you are selling
a lakefront mansion, look for those.
When you find similar properties, note the names
and numbers of the agents that are selling them. The
idea here is to find a real estate agent that has
experience with your type of property. An agent that
has all the million dollar homes may not be the best
to sell your mobile home, for example. You want
agents that have sold or are selling several
properties like yours.
What To Ask A Real Estate Agent
1. When you call the agents - and it's best to
call several - you want to verify that they do have
experience selling properties like yours. Ask for
examples.
2. Ask what they do to market a property. Any
agent can place an ad and put your home in the
multiple listings. Do they have existing leads -
people looking for properties like yours? Do they
let other agents know about your property?
3. Do they show their listings very often? Many
agents just list real estate for sale and let others
sell it for them. It's more profitable for them, but
not for you. If they are a good salesperson, you
want them to be going through the house with
potential buyers.
4. Do they do their own closings? Again, it may
be better for them to delegate this part of the
process, but it isn't better for you. You want the
same person to be there through the whole process.
You want one person to call. Things go wrong all the
time in real estate, so don't complicate it further
by having more people involved.
Most real estate agents will probably argue these
points. That's okay, but be aware that there are
other things they won't tell you too. For example,
did you know that open houses are primarily a
prospecting tool for real estate agents? In fact,
new agents (not the listing agent) are often given
the job of hosting your open house, so they can find
buyers to work with. It isn't expected that they
will sell your house in the process.
Also understand that when you see ads for homes
for sale, and they don't have prices, it is a
prospecting technique. When that buyer looking for a
$100,000 home calls on your $300,000 home, the agent
isn't going to make him able to afford your home.
The whole point was to get him to call so he could
sell him ANY home. Meanwhile, other potential buyers
for your home skipped over the ad - there are enough
homes WITH prices to look at (insist that ads for
your property have the price listed).
Trust your intuition when choosing an agent. If
you don't feel comfortable with an agent, it's
possible potential buyers won't either. And ask the
right questions. You don't just want to find a real
estate agent you like. You want to find the right
agent for your property.