Prestige, wealth and future
prosperity. These are just three of the benefits
that go hand in hand with owning the rights to your
very own info-product. The good news is that there
are lots of individuals out there who have created
nothing short of a fortune just by writing a good,
functional eBook ? and then using ePublishing
channels that are widely available to everyone (with
a PC and internet connection) to sell to thousands
of customers. Think you can?t do the exact same
thing? Read on and you?ll discover that creating and
selling your info-product successfully can be as
easy as one-two-three.
It all starts with an idea. There are several
ways of coming up with an idea for an information
product that sells well. Is there some area of
expertise that you can write about? Perhaps an
occupation or hobby ? you would be genuinely
surprised at how much information is inside that
head of yours?information that other people would
pay top dollar to access. An alternative to this is
finding ?hot topics? that have markets of
potentially millions of people. How do you find what
these hot topics are? Take a quick peek at Amazons
best-sellers and you have your answer. Remember ?
you?re going to put a lot of effort into your
information product ? so it?s vital that you
research the potential market before expending a lot
of your energy and time. It?s a real blow to your
spirits to give everything to a project only to find
out no-one aside you has any interest in it.
Once you?ve done the research and you?re
convinced that once your swanky new info-product is
released there will be a stampede of customers
waiting to buy, you?re ready to actually create the
product. Sounds daunting? Well it?s not really that
difficult. First you?ll want to create a domain name
(your book name) and find hosting for it ? these
days you can get a domain name for the same price as
a McDonalds happy meal (although granted, you?ll
miss out on the toy). The domain?s main page will be
your sales page ? highlighting the benefits of your
product and then taking you onto a secured payment
site where your customer can pay using a credit
card.
Now you?re ready to create your actual book ? of
course the length of the book will depend on the
topic and other factors. A book on ?Every Internet
Marketing Technique In The World? will probably be
significantly more bulky than a book titled ?How To
Make Wine From Home?. These days you should look to
get your eBook into PDF format (recognised as the
best format for creating professional electronic
books). In the early days of info-product creation,
a PDF eBook would cost several hundred dollars to
produce ? but these days it?s possible to get hold
of software that will spit out perfect PDFs in
minutes. You simply create your book in word and let
the software do the rest (I am assuming you don?t
have a few hundred bucks spare to get hold of a copy
of Adobe Writer here).
Great, you?ve created your eBook ? very soon
you?ll be able to start receiving orders. But first
you need to create your sales page. This is as
crucial as making a high quality information
product. Why? Because if your sales page is poor
you?re finished - even if you wrote the best book in
the world.
Entire books have been written on creating
effective sales pages but a couple of simple points
should be held in mind when you?re creating your
sales page. For instance, communicate the benefits
of your info-products, not just the features. You
want to demonstrate to people just how your product
will make their lives easier. Your sales page should
have a very captivating message ? one that compels
the reader to move onto the bulk of the sales
letter.
Write the sales page with enthusiasm (not hype)
and urge them to take action once they reach the end
of the letter. If they leave?they probably wont
return. You must try and capture the email address
of your visitors ? that way you can offer a
newsletter and keep your offer fresh in their minds.
It?s also a proven fact that customers are far more
likely to buy from you after seven contacts than
after just one (it takes at least that long to
establish trust). Spend a lot of time crafting your
sales letter ? it is the difference between a gained
and lost sale.
Now days it?s customary to have reasonably good
cover graphics (an eBook cover/banners) and you have
three options here. First learn how to create covers
yourself (this can take a long time if you?ve never
tried this before. Second, you can purchase
click-and-point software to create good looking
covers for you ? a great option as you are able to
make perfect covers that are unique to your
info-product. Finally, you can hire someone to
design professional covers and graphics for you. Be
warned however, this can be expensive and may not
suit everyone?s budget.
You?ll also need a way of accepting payments
online ? this is not nearly as scary as it sounds
because with third party processors such as Paypal
you can accept credit card payments in minutes. They
handle everything ? accepting the payment on your
behalf and you simply give them a small commission
on the value of the sale. It costs nothing to set-up
with Paypal and it?s one of the best option for new
info-product creators.
Now that everything is set-up there?s the small
matter of marketing your new info-product. How does
one sum up info-product marketing strategies in one
paragraph? It?s just not possible, but again this is
critical to your success. Once you know the
blueprint for marketing your info-products you can
implement it again and again to make a stream of
cash over and over again with each new product that
you release. The blue-print involves using a very
special mix of techniques using article postings
(like this one), ezine advertising, online forums,
pay per click and affiliate marketing. Get this
right and your info-product will enjoy success and
profits for many years into the future.
Just remember ? the first time you create your
very own info-product may well turn out to be a real
challenge (but trust me, you?ll get a lot out of
it). Perseverance and faith will win the day. The
second info-product you create will be done in far
less time and will almost certainly yield higher
profits. Keep at it and in a few short months you
could have several info-products, all yielding net
profits for you on a monthly basis ? this is the
true secret to creating long term wealth on the
internet.
Good Luck!
