Here are (10) easy to
implement ideas to increase ad sales on your
website:
1. Offer discounts to advertisers who spend
more money or purchase a larger volume of ads.
2. Offer your advertisers a free incentive or
bonus if they renew their ads. It might be
something like "purchase 11 months
and get the 12th free. You could also offer
them a copy of a product you might be selling if
they renew their current contract term.
3. You just don't have to sell add space at the
top or bottom of your pages or even in the
left/right hand columns, you can sell space right
smack dab in the middle of the page and have your
page text "wrap around" the ad.
4. You can sell a lot more ads if you re-write
some of the content of your pages to reference
their particular product.
5. Offer potential ad customers free or
additional listings on other parts of your site
when they purchase regular ad space.
6. You can offer an honest endorsement of your
advertisers product, if they would be willing to
supply you a copy to try out.
7. In addition to #6, offer to place your
personal review or testimonial near their
advertisement. This always acts like a magnet to
draw visitors to the actual ad.
8. Dust off the P.T. Barnum in you and try
offer special deals like "pay for two months
upfront and get a third month at no charge" or
"buy one get one free" or something similar to
that. Use you creative mind!
9. If you website sells products that would be
of interest to your potential advertisers, offer
them (your product) as "signing" bonuses for
signing on as an advertiser on your site.
10. Give advertisers your personal guarantee
that if they don't receive a certain amount of
exposures, clicks etc., that you will give them
another months worth of ad space for free.