Advertising on and
Yahoo, if done properly, can be very successful.
However, most small websites or businesses can't
afford to advertise there effectively. If you have
a limited advertising budget it won't help you to
be up on or Yahoo for 3 days out of the
month. What to do then?
Try starting small and working your way up.
Enhance.com has a PPC (pay-per-click) service
that utilizes the smaller and some tier-2 search
engines,
exactseek.com has an offer available right now
for a PPC campaign that is $36 for one year for
one search term on 50 smaller search engines, and
redzee.com is a tier-2 search engine that is
offering keywords as low as .10 per word.
Start advertising on these smaller and less
expensive sites and you might just be pleasantly
surprised by the results.