Link popularity is one of the
most important aspects of ranking high in .
As a result, website owners are trying a multitude
of techniques in an effort to gain an increase in
link popularity. Website owners in the past have
tried reciprocal linking strategies, link form
submissions, and a variety of time consuming and
sometimes meaningless methods to increase their
website’s online exposure. They spend countless
hours sending e-mails to other website owners for
links pointing back to their sites; usually they
only see about a 2-3% return on investment for
their efforts. This time could have been saved if
they would have resorted to other forms of
marketing with proven successful track records.
Press release submissions are a form of
marketing that has been around for quite some time
and doesn’t have any tricky aspects associated
with it. This marketing method can generate a
plethora of online exposure if you discuss
newsworthy topics about your company and use the
correct targeting methods. Submitting
non-newsworthy company information in a press
release will result in an ineffective marketing
campaign because online consumers and journalists
are only interested in targeted newsworthy
stories.
In addition to submitting newsworthy company
information, it is necessary to find out who your
targeted consumer base is and then take the
appropriate marketing measures to ensure greater
marketing efficacy within your campaigns.
Your news can be anything from a new business
venture, successful client case study, recent
company new hire, etc. Give your readers something
they can relate to; make them want to come to your
website to find out the changes in your company
and or industry. The key is to put yourself in you
reader’s shoes in order to build a credible
relationship with them.
Credibility is the central issue to be
concerned with when trying to build link
popularity online. One press release can generate
between 200-500 back-links from credible web sites
online in your industry. These back-links are only
attained if the other website owners feel that
your content is worth having on their own servers.
Initially you will see an influx of 500-1000 links
pop up in the first week; however, it will decline
to about 200-300 solid links from credible sources
after about two to three weeks. Most sites will
host your content on their home page for a few
days and then transfer your information to their
archive.
Increased link popularity through the
implementation of a credible company press release
should not hurt your keyword rankings, due
to a greater influx of back-links. This happens
because your links are coming from industry hubs
that are extremely credible online content
providers. On the other hand, this can hurt your
website if you get carried away with your press
release submissions. Remember to take your time
and submit valid industry news that relates to
your website, company, or industry to stay on
’s good graces.
